Songwriters Ashley E. Norton and Edward A. Williams had been through a number of musical endeavours individually - including duos - and the prospect of a new project sounded intriguing. As details were hashed out, the core principles became readily evident: have fun and tour often. And Whitherward was born. With a large stable of strong self and co-written songs and a prominent mission statement, Ash and Ed were ready to embark on a new journey. All that was needed was a name.