RITA's ITALIAN ICE
At Rita's, we're all smiles. Come on -- if you were the purveyor of such tasty, sweet treats in a community as great as Fresno, wouldn't you be happy all the time, too? Our legacy of serving up happiness began in a scorching summer back in 1984. We started out by perfecting our now-famous Italian ice and have been finding more ways to cool off our customers ever since. Today, Rita's is still home to Italian ices but also frozen custard, frozen drinks, frozen custard cakes, take-away containers, and beautiful blends of our signature treats as well, all just waiting to be embellished with your favorite toppings. It's our privilege to serve it all up to the community we love -- and it's why our motto is "Ice. Custard. Happiness."